Discover the CR:EW® (Cruise Routes Explorers of the World)
Rewarding our community of world explorers
CR:EW® (Cruise Routes Explorers of the World) isn’t your average cruise loyalty program. From your very first booking, you’re part of the community – which includes your personal Cruise Consultant staying in touch, making personalised recommendations, selecting and inviting you to bespoke events, and organising thoughtful touches that they know will enhance your trips.
You become a member of the CR:EW® from your very first booking. No need to ‘register your interest’. And the more you travel with us, the more you benefit – not just in points, but in how well we know you, and how to make your journeys even more special.
A relationship driven experience
As a CR:EW member, you’ll enjoy:
- Hand-chosen cruise recommendations
- Personalised perks and rewards on your holidays
- Specially curated luxury hospitality experiences
- Smaller events to meet like-minded travellers back home
- Monthly cruise inspiration newsletter
- Dedicated Membership Manager
Rewarding you in a meaningful way
You start earning points right away on every pound spent, and can redeem them on what matters most to you, from unique local experiences to discounts on your next adventure.
Booking Frequency
Points Earned
From your first cruise with us
1 point for every £1
After 5 cruises with us
1.25 points for every £1
After 10 cruises with us
1.5 points for every £1
Points collected at time of booking and can be spent on any future bookings (not the same one).
Redeem points for:
Cabin
upgrades
Onboard
credits
Private
transfers
Exclusive discounts on future voyages
Personalised perks
Your Cruise Consultant will personally select travel and cruise perks, especially for you – from thoughtful details to celebratory gifts, and little surprises along the way to make your trip even more memorable.
Events and experiences
As a CR:EW member, your Cruise Consultant will personally select and invite you to bespoke events – from luxury hospitality experiences to smaller gatherings with like-minded travellers, all designed to celebrate our community.
The CR:EW® way
CR:EW Benefits
The height of afternoon tea
Afternoon tea is often one of the most cherished rituals at sea – a moment of shared reflection and quiet luxury. Its journey across historic maritime routes made tea a global symbol of exploration and cultural exchange, inspiring the CR:EW® Membership experience.
To celebrate this tradition, for every cruise you take with us, you’ll receive a handcrafted teacup and saucer. We’ve partnered with Scottish artist Helen Wyllie, and Stoke-on-Trent pottery, Finsbury China, to create a collection of beautifully illustrated designs. With over 15 designs to collect, this unique teaware will become a personal gallery of your travel memories.
On your 10th cruise, you’ll receive a limited-edition teapot. And when you reach your 20th cruise, well – you’ll have to wait and see. But we can tell you it will be special, it will be personal, and it will definitely be tea-related!
